What’s the next big idea that’s going to save rally? Is it more celebrities crashing expensive rally cars? Is it just crashing more rally cars in general? Rally doesn’t need any more big ideas. Rally needs smaller, simpler ideas.
Enter Crazy Leo Urlichich. I’ve spoken with Leo a couple times in the last year, and each time, I come away thinking, “It’s pretty sad that someone with such common sense ideas for promoting rally is considered ‘crazy.'” Then again, maybe Leo is just related to that Ivan guy and it’s purely a navigational thing. Leo’s auctioned off rides in The Beast for local charity. He’s raffled rides to volunteer courseworkers at events. He’s even talked about organizing a series of small events designed to educate gearheads about getting involved in rally. When I last talked to Leo on the phone, I asked him why he does these sort of things. Leo told me…
- It’s good for the event. They get an extra perk to offer the local community in form of a charitable donation or an open class Subaru thrill ride during shakedown.
- It’s good for the sport. More people hear about rally, possibly leading to more people getting involved – as volunteers, competitors, sponsors, and so on.
- It’s good for Leo. By focusing on the community, the event, and the sport, more people hear about Leo’s team and sponsors, making his program more desirable.
Keeping it simple. Leo has started a series of posts on his blog called ‘Three Questions,’ where he answers three questions submitted by his friends and fans. As I type, he’s done this five times on his site, PLUS partnered with the Canadian Rally Championship to do a live chat on Facebook. During the live chat, Leo discussed his plans to run not one, but two US rallies in 2011, and announced who will be co-driving for him at each. Take a spin through the chat log to get the details, and check out Leo’s site for the latest updates.
Rally doesn’t need any more “big ideas.”
Rally needs people willing to keep it simple – showing friends and neighbors how rewarding it is to be part of something bigger than yourself – applying their passion not to helping the big shots sell more product, but helping the rally fan on the street become part of the community. Leo regularly comes correct with ideas like this, and we’re going to make a point of sharing them.
You can get the head’s up on all Crazy Leo’s crazy ideas by following him on Twitter here.
PS: Did you notice that most excellent shot up above of Leo blasting across the frozen north? Frédéric Senterre was generous enough to allow us the use of that shot for this story. He’s got quite a variety of excellent shots posted to his Facebook page. You should check ’em out! Merci, Frédéric!
- What’s one problem rally faces today?
- What’s one simple idea which might help solve that problem?