We shop with our minds, but we buy with our hearts.
I saw a new Mustang over the weekend. By saw, I mean, I was sitting at a red light in north Phoenix, just behind one in the next lane over. It was white. It was shiny. I couldn’t stop staring at it. I wanted one. I wanted one badly.
Two days later, I’m still impressed. My brother had a relatively recent GT – which was certainly nice – but this new 2015 Mustang is something else. It’s more subtle, more refined, more elegant than its predecessors. The front fascia is aggressive without being ignorant. The belt-line is a fluid journey along its flanks. And then there’s that ass. ZOMG. Ford got it right this time.
THIS ISN’T A REVIEW
I can’t tell you how many horsepower the new Mustang makes from its V8 and, presumably EcoBoost, turbo V6 powerplants. I have no idea what kind of fuel economy it gets or how much it costs or even if it’s pleasant to drive.
Much as I wouldn’t mind taking a new Mustang for a spin, new model reviews aren’t really our focus – and I don’t have access to press fleets, in any case. Short of test driving one at a dealership – and enduring that whole ball of callback wax (karma for wasting a sales rep’s time) – I’m not going to get any seat time in one of these things anytime soon.
Maybe Deanna will find herself pondering the heady mix of horsepower and cutting edge control systems behind the wheel of such a machine in the near future. She reviews new models for her day job at the Reporter, and has the aforementioned press fleet access. Who knows, maybe I’ll end up behind the wheel of something new one of these days through convenient association and a novel story idea.
Right now, I just wanted to share that I love the new Mustang. Doesn’t matter what it costs. Doesn’t matter how it handles. It’s an amazing machine and I’d love to have one. Even if only for a day.
WHAT, ME WORRY?
We like to think we’re rational, thinking creatures always making the best possible decision, but ask anyone in sales or marketing and they’ll tell you that’s Exhibit A in the case for why we are anything but. I’m looking at sub-$4,000, 1998-2000 Mitsubishi Monteros right now. As a Mitsubishi 4WD man and DSMer looking for more space and power and off-road prowess, it’s the logical choice.
But if I could get a new Ford Mustang GT for $150/month (for 36 months or less) with zero down, I’d be in a real pickle right now. You know what I mean? Yeah, Brian. You’re in the market for a “new” vehicle. Go to the local Ford dealership, introduce yourself as an automotive publisher, and ask a professional salesperson about test driving a new GT. What could possibly go wrong?