Welcome to the new cruelty.
Here’s the deal. There’s only one rule.
If it we don’t believe in it,
we don’t publish it.
It’s that’s simple.
I don’t give a shit about SEO. I don’t care how many people visit. All I care about is publishing stories that inspire gearheads like us and make a difference.
Honest, legit content that exists because IT—not the audience—is the product in demand. Because it touches a nerve and resonates like a 10mm socket into the deepest, darkest corners of the engine bay.