WISHING THERE WAS MORE
Technically, Thanksgiving was two-plus days ago, and – technically – we shouldn’t only be thankful for what we’ve got on select, corporate-sponsored holidays, either. Without a doubt, I’m thankful for everyone who’s subscribed to our little magazine, shared some of our links, liked our page on Facebook, followed us on Twitter, or even just spent more than 10 seconds browsing the site at some point. Wishing there was more isn’t so much to say I’m not thankful – far from it! And it’s not in a commercial, superficial bullshit kind of way, either. It’s more a sense of I wish we were able to do more.
This morning, I found myself browsing Vimeo and I came across the latest installment from Expedition Overland, as they lead into their epic, Alaskan adventure. If you’ve got 20-30 minutes, I highly recommend it. These are good guys who deliver exceptional production values in every one of their videos.
SLIPPERY SLOPE, HOT SEAT
“I want to get out there and meet more gearheads. I want another giant automotive adventure,” I thought. “Maybe what I should be doing is taking the little Canon video camera out to car shows, talking to people, and putting that stuff up on YouTube.” Of course, that thought immediately slipped into a higher gear. “Or I could get some people together, go on a road trip, film it, and share that. It doesn’t even have to be all kinds of polished – the idea is to remind ourselves of what’s really important – getting out there and doing things with our cars, trucks, bikes, etc.!”
This train of thought lead straight into my back burner event idea – The Arizona Hot Seat. Now I was planning that all out again in my mind. “I’d need to hit up the NASA forums and find a couple guys interested in helping organize this thing.” But then I remembered discussing Targa Florida with Banovksy and how we were thinking about making that one happen in 2014. We haven’t really discussed that much in recent months, so maybe I should go ahead and try to start up a North American version of Australia’s famous Shitbox Rally. All the proceeds will go to charity.
BUT HOW ARE WE GOING TO MAKE MONEY?
I hate it when people say, “Business exists to make a profit.” It’s true, but I believe business should exist to make a difference. So, now I’m caught up in all these bright ideas, have executed NONE of them beyond convergent ideation, and I’ve got two little dudes on my shoulders arguing over how much of whatever proceeds from any of the above would go to charity versus into my pocket so I can actually make a living of helping others make the world a better place through a love of all things automotive.I’m thinking GBXM|united is going to ultimately become a non-profit.
It’s finally become clear to me. There are 3 simple questions I need to ask myself:
- How do I want to spend my days?
- How can I make enough money doing that?
- What do I need to do right now to get me closer?
I’ve spent a lot of time in recent years thinking about what I want for the magazine or what I want some event to be like, but I need do more visualizing the future. I need to vividly imagine what my days are going to be like in the future I want to have – from the time I wake up to the time I go to bed. I need to see myself doing the things I want to do for a living. Then, I need to work backwards from that vision. How do I make enough money doing that? How much is “enough” money? How much will it take to make a meaningful difference in the world? And, finally, what do I need to do right now to get me closer.
Haha. Easier said than done, but if I don’t start doing something about this, the list of things I want to do won’t get any shorter.