1.07 HOW TO | It takes a lot of work to get into a race car, let alone a race car in another country. Fortunately, many hands make light work, and partnering with a charity can prove a rewarding experience for everyone involved, making much more possible.
I like to think that most of us want to make a difference in the world. I like to think we want to help others live better lives – just as soon as our own lives get a little bit better. I’ll spare you the diatribe on how our pursuit of consumer goods keeps us from achieving betters. Suffice to say, one empathizes.
For many of us, it’s all we can do to scrape up a little extra coin now and then to put into our vehicles. We’ve got bills to pay and the Jonses always seem to be one step ahead. It’s often one or the other.
HAVE YOUR CAKE & EAT IT, TOO
Maybe it’s time we make a conscious effort to ditch the either-or thinking in favor of and thinking. Instead of trying to decide between helping others or helping ourselves, we should be figuring out how to make the world a better place and make progress on our own goals. The trick, it seems, is figuring out how to make that meaningful difference by doing the things we love doing, rather than in spite of them.
Emme Hall is one of the growing numbers of gearheads I’ve come across in the last couple years who has discovered the power in parallelism. When she learned how Rallye Aïcha des Gazelles, through its charitable arm, Coeur de Gazelles (Heart of Gazelles) serves the most vulnerable of populations in Morocco, it lit a fire in her.
Not only was she after racing a truck across one of the most challenging courses on the planet – the Sahara Desert – she learned competing in this event was a means to make a difference. It’s racing for a reason.
AND THINKING IN ACTION
The people served by Coeur de Gazelles live in the outlying areas of the Sahara. This event raises awareness of their needs and raises money to assist in delivering medical care, fighting illiteracy, improving the lives of orphans, and more.
In order to run Gazelles, Emme had to raise nearly US$30,000 (including her truck rental in Africa). That’s no small order! But because Emme was out to have fun AND make a difference, her project was more appealing to potential sponsors, who stepped up and helped her achieve her goal. Think about that!
WHAT WE TALK ABOUT
- why she wanted to enter Rallye Aïcha des Gazelles
- what it took to realize that dream & how she made it happen
- the benefits & risks of following tracks across the Sahara Desert
- what eight days in the desert without support trucks is like
- why Emme is so involved in Cancer research/prevention/support
- specific examples of how she funded this adventure (sponsors gave no money)
- what excites her most about the future
OVERCOMING THE STRUGGLE: RACING FOR A REASON
None of us has to do anything alone. We always have a choice. This conversation with Emme Hall is full of ideas how to improve our chances of doing more with our automotive interests when we really put our minds to racing for a reason.
What’s your reason for racing? Make sure you’re subscribed to Gearbox Magazine so you don’t miss the full story in issue 1.07!