IT’S NOT JUST AUTOMOTIVE JOURNALISM!
You’re flipping through the pages of your favorite magazine, watching Top Gear, or killing time online reading about new models when it hits you, “I wish I could do that for a living.” Or you’re checking out the pictures and stories from your favorite performance shop online thinking, “I bet it’s a lot of fun to work there.” Guess what.
We want to help you do it.
WHY AUTOMOTIVE JOURNALISM?
To accelerate your voice. There’s a good chance you’re already doing most of it simply because it’s a fun way to spend time! You’re going to automotive events, taking pictures and/or shooting video. Then you’re going back to your home forum to share all that and talk about it with other people who get what being a gearhead is all about.
All this stuff you’re posting and sharing online? It’s exactly what your ideal, automotive employer needs these days. They call it “engagement.” You and I call it “being real.” The automotive community is a two-way street. It’s everyone sharing stories about things that matter to them.
When we get together and talk about the things that matter to us, we learn exponentially. Is anyone paying you to spend time on that forum, asking questions about your vehicle and helping others fix or modify theirs? So why do you do it, then? Because it’s fun! Because it matters! This is how we learn to build high performance machines. But did you know that this stuff can also help us build high performance lives?
It can. You are practicing a simple form of journalism.
It’s not hard. You do it for fun, after all.
We want to help you prove it.
WELCOME TO PENMANSHIFT.
changing the style of automotive journalism,
helping gearheads achieve automotive success
Imagine for a moment you’ve built a successful automotive company. Maybe you have a magazine, or a video production company, or even a specialty performance shop. What would you look for in potential employees? You’d want people who show up, right? People you can count on to consistently perform. And you’d want to see some kind of proof of that, too, wouldn’t you? That’s where the resume comes into play. How much of your automotive professionalism is currently on your resume?
If this all sounds like some kind of lofty sales pitch – it is – but the only thing we’re selling here is the idea you are already doing things that would look outstanding on your resume, if only you had a central thread to tie them all together to help you stand out from the crowd of other applicants at that dream job. We believe GBXM|united can be that thread. And we’ve got a solid library of resources ready to help you polish your game and take it to the next level.
You could link your friends, family, and co-workers to that thread on the forum where you posted all those pictures of that one thing, OR you could link them to the article you had published on the magazine you write for on the side. You could put something on your resume about how you’ve been a contributing member of Such-and-Such Forums for X number of years with good feedback and just search for (insert-that-old-screen-name), or you could put down that you specialized in (platform) tech and community coverage for Gearbox Magazine, where you also assisted with day-to-day social media operations. See what we mean?
To most people, what we do is just playing with cars and wasting time. That’s bullshit and we all know it. Connecting with our gearhead brothers and sisters all over the world is what makes us feel alive! Today they call it “social media,” but we’ve been doing it for years. We at GBXM|united need people like you to help us share more stories with the world that other automotive outlets just aren’t sharing.
This isn’t about stealing you away from your home forum. It’s not about us making money off your hard work. (We don’t even make any money yet!) It’s about all of us working together; the things we have in common empowering us to get the most from our differences. It’s about you helping us better understand and publicize the stuff that matters to you, and about us helping you make the transition into the automotive success you feel deep down inside is your destiny.
You are not a “consumer.”
You are a next level gearhead.
Are you ready to take the next step?
[ updated 31/12/14 ]