On September 19th, 2009, the first ever post went live on Mitsubishi Gearbox Magazine. We’ve made it a full year and we couldn’t have done it without you! Today, we’d like to look back on the last 12 months and share some thoughts for the future.
Mitsubishi’s DNA: revisited
The first post on this site was short, sweet, and to the point. Gearbox Magazine was born and moving under its own power. The first important post on the site was akin to our manifesto – how Mitsubishi Gearbox Magazine would be applying “Mitsubishi’s DNA” to its actions. Today, I’d like to revisit those core principles and share how I think we’ve done to that end.
Shoki Hoko | Corporate responsibility to society.
“Strive to enrich society, both materially and spiritually, while contributing toward the preservation of the global environment.”
Look back at your time in the Mitsubishi community. Certainly, you’ve learned a lot about working on your own vehicle, but consider the value of the friendships you’ve made along the way. Think about how meeting these people has made your life better. Introducing you to new Mitsubishi owners and communities is one our core priorities.
Shoji Komei | Integrity and fairness.
“Maintain principles of transparency and openess, conducting business with integrity and fairness.”
How’s this for transparency?
That’s a picture taken straight off the Google Analytics dashboard for just the Mitsubishi site. (We also have Rally, EV, and GM Gearbox Magazines, if you didn’t already know that.) On average, just over 3,000 Mitsubishi owners a month visit this site to check out the interviews. Maybe you find you have something in common with other people. Maybe you find a new forum to visit. Maybe you get a great idea. We hope it’s all of the above.
To date, I have not made a dime with this site. There are no ads, no merchandise for sale, none of that. Gearbox Magazine exists solely to help the Mitsubishi community. That said, I will be trying to get some Gearbox merch available for sale and maybe find a limited number of partners to help us unite and serve the global Mitsubishi community in the coming year. You have my word, as a fellow Mitsubishi owner, we will not sell out.
Ritsugyo Boeki | Global understanding through business.
“Expand business, based on an all-encompassing global perspective.”
It’s so much more fun to get together with our brothers and sisters under the diamonds. We hang out online in the forums, we get together at the local meets, and we cross borders to attend the big meets. In the last year, I have personally gotten to know fellow Mitsubishi owners from around the world. My life has truly changed as a result. You know that feeling of pride you get when you roll with your Mitsu friends to the local hang out or race track? Do you ever think of yourself as part of a GLOBAL community? You really should, because you really are.
Odds are, whichever community you consider home, there are members from multiple countries there. Another one of our core values here at Gearbox is trying to expand our shared business – the business of going fast with class – by ensuring that we all have access to the best ideas and can build personal networks around the world. A new Mitsubishi friend of mine in Australia sent me a small part I needed for my Galant earlier this year. This week, I’ll be helping him arrange shipping on some suspension parts from the States. Just last week, my wife and I spent a day with Mitsubishi owners in Stuttgart, Germany, helping them celebrate their own one year anniversary. (More on this later in the month, but that’s me in the back row sporting the Ralliart hat.)
We might be separated by thousands of miles, living on opposite sides of the planet, we might drive Mitsubishis sold nowhere else in the world, and we might all speak different languages, but I’m telling you right now, if you are willing to look beyond your current platform, your local forum, and stretch yourself just a little bit, you will find there is a whole world of awesome people out there who love their Mitsubishis just as much as you do.
Here’s just a small sampling of some of the interviews we’ve been fortunate to get in the last year.
From Canada: Ari’s Delica 4X4 – Ari has converted his Delica to run on bio-diesel he makes himself from used vegetable oil. He’s driven from Canada to Mexico with it!
From Iran: Vahid’s Galant VR4 – Forget what you’ve heard about Iran in the news. Meet a fellow Mitsubishi owner from Tehran and get a glimpse into his life.
From Germany: Bodo’s Galants – Our first (and currently only) bi-lingual interview, we got to know Bodo, who we’ve heard has recently picked up a Starion. Does this bring his Mitsubishi count to five?
From England: Ron’s Evo I – Pictured at the very beginning of this article, Ron was our first Lancer Evolutions interview, as we’ve tried to interview a new generation of Evo each month this year. We’re still looking for VII and X, by the way, and have a couple tricks up our sleeves for the last two months of the year.
From Australia: Bill’s Lancer Sportback Ralliart – If Darth Vader drove a Mitsubishi, let me tell you. Sinister!
And there were so many, many more. Take a spin through the archives or click through some tags on the right to take a look around!
Gearbox Magazine is dedicated to uniting the global Mitsubishi community, but we hope to do that by introducing you to people who are doing things right. In addition to interviews with individual owners, we’ve also interviewed some of the people who make our online community possible. People like…
Darin Frow – Founder of the Mitsubishi Lancer Register.
Chris Raymond – DSMtuners main admin.
Ryan Hertz – “Customer Service Manager” at GalantVR4.org.
and MidwestEvos head honcho – Scott Pinkerton.
Thank you for making our first year most excellent!
Gearbox Magazine will always be devoted to serving you, the people who make up the global Mitsubishi community. We want to share your stories with the world, to introduce you to new people, and get us all talking about what works, how it works, and why it works, so that we can all get more enjoyment out of our vehicles.
We’ve recently started running two posts each week – one new interview and a discussion question based on the previous week’s interview. We hope you’ll join the global Mitsubishi conversation and share your ideas with us. We’re also going to start running some highly technical articles in the next year to provide you with the most in-depth technical theory we can find, so feel free to let us know what questions you’d really like to have answered (you can contact us privately via the contact page).
On a final note, if you’d like to help us find and interview people all over the world, we’d really like to hear from you.
Here’s to the next year being even better than the one that just passed. As we’ve said from Day One, Gearbox Magazine only matters because YOU matter.