It’s no secret that there’s quite an enthusiast following for both Mazda and Toyota, not only because they make reliable vehicles, but also vehicles that are fun to drive and a joy to own.
(Note: The author of this article totally doesn’t own a ’96 Miata and a ’93 Toyota MR2… no bias…right.)
By sharing Mazda and Toyota resources, the groups hope to improve each other’s products and technologies, with end results being more appealing cars for global motorists.
“Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole,” said Mazda President and CEO, Masamichi Kogai. “I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation.”
According to Kogai, Mazda and Toyota both cherish their roots and all the communities involved in their brands. He hopes that, by working together with Toyota, they can make better cars, raise the value of cars in the eyes of consumer while also improving manufacturing capabilities.
This isn’t the first time that Mazda and Toyota have teamed up, Mazda is currently building Toyotas out of it’s Mexico plant and Toyota has allowed Mazda access to their hybrid technologies.
While the collaboration is sure to help boost the bottom lines of both companies, it’s the end users that will benefit the most by keeping more cars sporty and fun, and ensuring drivers always find joy behind the wheel.