Introducing Joshua Mead, Co-Founder: Adventure Driven Design
Hello everyone. My name is Joshua Mead. I’m a Mitsubishi enthusiast and Co-Founder of Adventure Driven Design. I make aftermarket 4WD parts for and run a small 4×4 shop near Tonto National Forest on the outskirts of Phoenix with my business partner and friend [and sometimes GBXM contributor] Adam Campbell. We’ve been here a couple of years now—I moved down from the snowy shores of Lake Michigan where I grew up, and Adam’s been in the valley most of his life.
It all started with a big block-powered minivan.
When I was young, I would go to car shows with my friend and his dad in their big-block powered minivan, so I caught the modification itch at a young age. Before I hit college, I was knee-deep in crazy projects; spending all my free time doing car-related things or going on adventures to buy or sell cars and parts—usually across the country.
The stories I’ll be telling
I’ve watched a lot of the car community ignore product quality for brand notoriety and I’ve wanted to see the under-appreciated, under-funded, hard-working, quality stuff get the appreciation it deserves.
A lot of the stories I’ll be telling involve road trips, adventures, and Japanese trucks and cars—Mitsubishi specifically. Adam and I have over 30 years’ combined experience with them, so its home turf to me. They always seem to be the unknown gems.
My daily driver is a 1979 Mitsubishi Station Wagon, complete with air conditioning. My off road rig is a 1984 turbo diesel Mitsubishi pickup truck (aka: L200 Triton). Something about a vehicle that’s never had its time in the spotlight—but outperforms most vehicles in its class attracts me. My first automotive love was the Galant VR4 and if you even know what that is—kudos to you.
Why we started Adventure Driven Design
ADD started in the interest of being outdoors as much as possible. Adventure has been my hobby for as long as I can remember; having spent months on the road and on the trails, converting vehicles into houses, traveling across the United States more times than I can count, and narrowly avoiding death far too often, but living to tell about all of it.
Adventures in business development
Through the window of Gearbox Magazine, I will share what we experience as we grow our business and the adventures we have in research and development. They say “Do what you love and you’ll never work a day in your life”—and yet there’s another saying—”Entrepreneurs will work 80 hours a week to avoid working a 40 hour a week job.”
While it’s all true, if you read between the lines, you’ll find that we love what we do and every day seems like an adventure, whether we’re knee-deep in fabrication work or knee-deep in the Verde River field testing our products on a trail run, it’s all good in our book. Join Adam and I as we hit the dusty trail in search of our future.