Who are they? Who are we?
If you want to be relevant; if you want to be remotely influential, you need to make a difference in the lives of others, but whose? I want GBXM|united to make a difference in your life the way it’s made a difference in mine. Getting to know gearheads from so many different places, interested in all the different flavors of “playing with cars,” my worldview has evolved considerably these last four years.
When I launched this site in 2009, I just wanted to show the world awesome DSMs. So much has changed since then. From those simple beginnings, to publishing monthly printed issues, to today, when it seems a struggle just to get one story a week up on the site; every single day, I worry about how this project is going to make a difference in the lives of gearheads like us.
GEARHEADS, LIKE US
I can’t be all things to all people. If I want to make a difference in the lives of gearheads like us, I need to be clear what I mean when I say gearheads like us. Who are they? Who are we? This is one of those times when tone of voice would really come in handy. When I say gearheads like us, I don’t necessarily mean gearheads who are roughly identical to us. The correct way to put this would be gearheads, like us.
We all know how connecting with others who share our interests in platform, place, or pursuit amplifies our ability to build high performance machines. We know how some of those connections become such good friends we consider them family. But I see a bigger opportunity. I see the power of connecting with others who do things differently; different vehicles, different places, different interests.
The trick is applying what we’ve learned from the easy relationships we have with those who drive the same machines we do, in the same places, or in the same ways, to building new relationships with those who do not. The former being gearheads like us, the latter – gearheads, like us.
HOW WE WANT TO HELP YOU
It’s not always easy to meet gearheads outside our usual cliques. Who takes a stanced-out VIP sedan to the rallyx? Or a 10-second drag car to the autox? Or even a WRX to a Honda meet? And let’s not get started on how much it costs to hop a plane overseas to attend an event with online buddies. Though all of the above is certainly doable, it’s not without risk and, as such, is easy to avoid. The first thing we want to do is make it easier for you to meet new gearheads. We do this by introducing you to them here on the site, but I want us to go even further. I want to bring you what I call next level content; deeper interviews, more inspiring stories, informative reports, and – my personal favorite – special training.
WHAT WE’RE WORKING ON NOW
I’m going to continue running down interviews with gearheads like us, but I’m also working on a sort of editorial calendar, in an effort to get us back on a more consistent publishing schedule. As I type this, my target is 3 articles per week:
- something relevant to our professional/personal lives
- an update on a GBXM|united project or two
- a featured interview with a gearhead like us
In my mind, I’m seeing these going out on Mondays, Wednesdays, and Fridays, but maybe we’ll run them Wednesday, Thursday, Friday. Not sure yet. I’ve got some personal life matters to sort out before I can fully execute this plan, but you’re worth it. It might be a few weeks before I can fully move to this new schedule, so please bear with me.
Beyond that, Deanna and I are in the early stages of developing a monthly podcast, which I hope will evolve into an actual show you can watch – and participate in – for Youtube or something. Over time, I see this evolving into a fun program where we share footage from events we attend, people we talk to, etc.. We’ll probably make the audio (podcast) free to anyone, but reserve a special video version – with special extras – for our members. And I’ve even got solid plans for where we take it after that, assuming you like it and it takes off.
ARE YOU A MEMBER?
If this all sounds like something you’d be interested in checking out – and you haven’t already grabbed a free subscription on the front page – I’d suggest you grab a free subscription on the front page. (wink)
We still want to make a living helping gearheads build high performance machines & lives – and that means making money with this thing somehow – but we’re resolved to grandfather in all our early supporters. If you’re on our email list, you’re a supporter.