THIRD TIME’S A CHARM
One of the ways we try to differentiate ourselves from all the other automotive outlets is we don’t do advertising. We haven’t worked so hard all these years only to whore ourselves out with tacky ads all over the site. That strategy didn’t work for the newspapers. It isn’t going to work for the digital outlets either. Supply and demand. Diminishing returns. Etc.
Which is why we’re going to be running out third interview with Jeremy Boysen in GBXM #3. In the first installment, he told us about FREE CANDY, the 24 hours of LeMons/Chump Car team he raced with. Next, he introduced his enthusiast-centric performance parts company, JB Autosports. In the March issue of Gearbox Magazine, Jeremy talks about his latest venture, FT86 Speed Factory, what it took to launch this new business, and why it was worth it.
ALL THINGS TO ALL PEOPLE
You can’t be all things to all people. Jeremy and the JBA team quickly found themselves buried in follow up tasks, researching parts for platforms with which they weren’t entirely familiar, keeping up appearances on multiple discussion forums, and constantly updating the website to reflect their multi-platform efforts took its toll. Jeremy told me, “Our name was so new people only cared about price, and on price alone this will never pay the bills. We needed to provide unmistakable value. I knew we had value to provide outside of our awesome customer service but no way to prove it.”
Boysen had been thinking about moving into a niche market for a while – specializing in a single platform – and he started sketching out plans as the arrival of the FRS/BRZ platform approached. When his friend Yo showed up in his own FRS, Jeremy knew what he had to do. He sold his Evo, bought the silver FRS you see here. FT86 Speed Factory was born. And they never looked back.
WHAT WE TALK ABOUT
- how they show the world what they know about cars (and can do with them)
- the value of understanding performance theory instead of copying & pasting it
- what this means for JB Autosports
- their latest expansion – ST SpeedWerks
- whether he’ll ever get another Evo
- how they race the FRS/BRZ and what that means for customers
- what racing under their own colors has taught them about sponsorship
- the unique soul and quirks of every car & what they teach you along the way
DON’T MISS ISSUE #3
The full story will be in the March issue of Gearbox Magazine, which due the first week of April. Are you subscribed yet?
It’s free if you subscribe before the end of March.