For every professional wheelman or sponsored driver you see, there are 10 professional enthusiasts who take their automotive passions just as – if not more – seriously. This is one of the reasons why we started this magazine, but it goes even deeper than that. For every automotive video produced with $6,000 digital video cameras and premium editing software, there are 10 produced with consumer grade point-and-shoots duct taped to the car.
This is what it means to be a gearhead.
I got an email through LinkedIn the other day from someone I don’t know. He had questions for me about audience demographics in the automotive media. After my somewhat lengthy response admitting I don’t really pay much attention to demographics, as I just seek out the sort of stories I would want to read, personally, this guy sends me something remarkable.
Yes. It’s a 1.5L/5MT-equipped Toyota Echo (aka: Yaris). Says the owner, “With 450,000 miles, she still blasts to redline with no problem. It’s fun because it’s light and simple.”
Suspend your disbelief. What does it mean to be a gearhead?
I offer that it is not the machine which makes the gearhead, but the other way around.
We are all so easily swept up in the latest and greatest, in our technology and baubles, but isn’t it simply the thrill of driving which most satisfies? I think it is. And watching this simple video, of a simple car, shot with a simple camera, reminds me of why being a gearhead matters.
If you agree with this sentiment and like this video, like this video and share your sentiments.
Go fast with class. Press on regardless.
Enjoy your weekend.